Square Online

Open your doors online.

Bring eCommerce to your retail business and open the door to new sales, expanded service, and simpler operations.

Fast, easy, free

Get up and running fast. Auto-import items from any Square point of sale, take product photos with our app, or turn your Instagram feed into an online shopping site. Create and launch your site for no upfront or monthly fees.

Sync online and in person

Manage everything your retail business needs to succeed in one central place. Inventory, items, orders, customer data, loyalty, gift cards, marketing—all seamlessly sync with Square Online and any Square POS.

Get local

Create a seamless experience for your local customers shopping in person or online. Offer in-store pickup or returns for online orders, local delivery, and Google product listings. Or ship nationwide with simple built-in tools.

New! Square Online now comes with Afterpay.
Buy now, pay later is now a built-in payment option for all eligible Square Online merchants.
Learn more about Afterpay

Designed with eCommerce in mind.

Square Online has templates, tools, and features to help you highlight your products and drive more online sales.

Sell on social media

Link your Instagram feed with Square, then tag items in your posts and followers can buy right from the Instagram app. Create targeted Facebook ads and campaigns to market your business. No time to build a full ecommerce site? Convert your Instagram feed into a one-page shopping site.

Find powerful features for online selling

Maximize sales with features designed specifically for retail. Guide your customers directly to the products you want them to see with special sections to highlight top sellers, new items, or deals, and make it easier to purchase.

Increase cart conversions and average order value by offering a buy now, pay later option with Afterpay. Use coupon codes to drive sales, create repeat shoppers, and attract new customers. And post product reviews from happy customers to increase consumer confidence and build buzz.

Ship orders easily

Shipping is easy with integrated tools like a real-time rate calculator, label printing, and premium shipping rate discounts. You can even print labels directly from your Square Dashboard.

Make an impression with custom layouts

You don’t need to know HTML to design a professional eCommerce website. Our website builder lets you customize your site to match your brand—take advantage of flexible layouts, upload your logo, add custom product photos, choose your colors, fonts, and more.

Build your online store using Instagram.

Create an online shopping page in an instant. Now, Square Online can take Instagram posts from your feed and turn them into an eCommerce website in just 3 simple steps:

  1. Connect your Instagram account to Square.

  2. Tag items in your posts you want to sell.

  3. Click Publish to launch your shoppable page.

Free plan


No set-up cost or monthly fees

Payment processing

2.9% + 30¢

per transaction

Start selling online today.

You can launch your online store for free. No monthly fees, or startup costs—only pay 2.9% + 30¢ per transaction. Or upgrade to a paid plan for more advanced features to support your retail business as it grows.

Square has a suite of products built for retailers.

Square Point of Sale

Discover a retail technology solution that’s easy to use. This POS can be set up to do just what your store needs—it’s already worked for more than 2 million businesses globally.

Square for Retail

A POS system designed to help retailers sell in-store and online seamlessly, with built-in tools for advanced inventory management, sales, and staffing.